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New Jersey McDonald's Using Snapchat To Hire Thousands

McDonald's is hiring in New Jersey.
McDonald's is hiring in New Jersey. Photo Credit: Flickr

NEW JERSEY – McDonald’s and its independent franchisees are gearing up to hire approximately 2,900 restaurant employees in New Jersey. For Millennial job seekers, this is good news since according to a recent survey conducted by Wakefield Research on behalf of McDonald’s, 67 percent of Millennials will look for a seasonal job.

Knowing more than half of hires at company-owned restaurants are under 24 years old, McDonald’s utilizes Snapchat as a recruitment tool to meet potential job seekers where they are – their phones. ‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app.

“Based on the success of the first round of Snaplications, we are excited to bring this platform back for job seekers during the holiday season,” said Alana Marinello, Owner/Operator of several McDonald’s restaurants in New Jersey.

“We provide restaurant employees with opportunities by offering flexible schedules, professional skills, and education. It is all part of our commitment to being America’s best first job.”

While many people will be using the extra money from a seasonal job to buy someone a gift or treat themselves, others are looking to learn new skills that they can take with them to the new job, such as people skills (37 percent), patience and customer service (31 percent), time management (23 percent) and quick math (10%). These transferable skills are a staple at McDonald’s restaurants and set people up for success, whether they stay with the brand or go elsewhere.

McDonald’s created the concept of the ‘Snaplications’ within the Snapchat platform and first used it in Australia. Given its success, McDonald’s partnered with Snapchat to bring Snaplications to the U.S. to give people a chance to learn more about a job at a McDonald’s restaurant and the opportunity to apply during summer 2017.

McDonald’s USA saw a 35 percent increase in applications and a 30 percent traffic increase to the careers page during the summer hiring window, which is why the company is bringing it back for the holiday season.

McDonald’s and its independent franchisees strive to offer a work environment that sets people up for success at McDonald’s and beyond… with education programs like Archways to Opportunity®, which gives eligible employees in participating restaurants an opportunity to earn a high school diploma, receive upfront tuition assistance for college courses, access academic advising courses, and learn English as a second language.

Job seekers can visit McDonalds.com/careers to learn more and apply.

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