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Traffic Police In Bergen, Passaic Gear Up For Anti-Texting Campaign

http://www.distraction.gov/
http://www.distraction.gov/ Photo Credit: COURTESY: National Highway Traffic Safety Administration

FRANKLIN LAKES, N.J. -- Police in Bergen and Passaic were gearing up for another campaign aimed at distracted drivers beginning next month.

Franklin Lakes police said they will be among the departments who, from April 8-13, will use "a combination of traditional and innovative strategies to crack down on motorists who text while driving."

A quarter of teens respond to a text message once or more every time they drive, and 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving, according to a 2012 study by the University of Michigan Transportation Research Institute.

The U Drive. U Text. U Pay. national campaign follows the successes of Click It or Ticket and Drive Sober or Get Pulled Over, which "have proven that the combination of tough laws, targeted advertising, and high-visibility enforcement can change people’s risky traffic safety behaviors," Franklin Lakes Police Lt. John Bakelaar said Tuesday.

In 2014, an estimated 3,179 people were killed (10% of all crash fatalities) and an additional 431,000 were injured (18% of all crash injuries) in motor vehicle crashes involving distracted drivers the lieutenant said.

The risk of a crash or near-crash among novice drivers increases with each secondary task, including texting and dialing cell phones, studies have shown.

MORE: http://www.distraction.gov/

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