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Nancy Collier launched her Crakroc candy business from her kitchen a little over a year ago. Her flavored toffees quickly extended beyond her circle of friends and family members and began drawing dedicated customers.
Hoping to give back, Collier dedicates a portion of all proceeds toward a recovering addict's additional expenses, such as a week's stay in a rehab facility, or help those in need to get the appropriate treatment..
“Whether or not the company makes a profit, we’re saving 25 cents from every $9 bag," she said. "It may help one person.”
Collier has two children of her own with whom she said she hasn’t had issues. However, she knows other families who have lost loved ones to addiction.
“It could be anybody that you work with,” she said.
Collier includes statistics and information about substance abuse on the seal of each bag.
On her own time, she attends lectures and workshops on a variety of related topics, including not treating addicts who check themselves into rehabilitation as criminals.
Collier has had a number of successful sales and received a five-star editors’ pick review from the Candy Gurus in California. Customers from Massachusetts and Wisconsin have bought goods off her website.
She's branched out lately to mom and pop stores and farmers markets. At her second official market, she sold 49 of her four-ounce bags. Several buyers were return customers.
The irony isn't lost on Collier. It's only candy, though, she says.
“My big message would be: 'Don’t do anything when you are faced with it in high school'," she said. "You just don’t know.”
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