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Donna Nihen and her daughter Elizabeth of Glen Rock recruited people to a charity holiday sale at All is Well boutique on Everett Avenue in Wyckoff.
The shop offered a 10 percent discount on its merchandise to benefit the families of people dealing with serious illnesses.
"I thought it was a very worthy cause," Donna Nihen told Daily Voice. "I think it's a beautiful shop and a wonderful mission."
The Nihens invited plenty of people from the area to browse the displays of jewelry, men's and women's clothing, stuffed animals and more.
Elizabeth Nihen, 26, has been volunteering with her mother at All is Well since October. She said they have a close relationship and she loves working with her mom.
"It's kind of in our blood," Donna Nihen said.
Jayne Gilbride Bauer started the Wyckoff non-profit in 2009. In addition to donating directly to local families in need, the boutique also supports cancer research.
Longtime volunteer Janet Setter said it was "huge" to have the support from the Nihens Thursday.
"I'm getting goosebumps," Setter said as people continued to come and go from the store.
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